The Mind Works Team

Betty Carey

Betty Carey is a managing partner of Mind Works. Prior to Mind Works, Betty worked with CornerStone Strategic Communications for four years and Strategic Partners Group for five years. She led their respective consumer motivational research practice. During that time, she worked with clients across a variety of industries to uncover the both the "rational" and "emotional" motives that their products and services elicit from their customers. This formed the basis for developing brand and communications strategies. Betty has over 20 years of marketing and management experience with Fannie Mae. She worked extensively in all aspects of marketing, including market research, product design, product management, advertising, direct mail, and distribution. She also completed extensive and innovative work in the area of customer research, customer satisfaction, and customer loyalty.

Stephanie Garrison

Stephanie Garrison is a managing partner of Mind Works. She has more than 15 years experience with customer satisfaction and loyalty management. She assists companies in understanding consumer motivation and behavior as it relates to their marketing communication strategy. Stephanie left Fannie Mae in 2000 to establish a consulting business, which focused on organizational and process design, and implementation. At Fannie Mae, she was Vice President for Single-Family Operations in Washington. Her responsibility included for the customer loyalty of over 2000 customers, strategic planning, and financial and operational management.

Shelia McCann

Shelia McCann’s focus is in the area of technology. She is trained in the art of “graphic recording”, which is the visual memoralization of meetings. Shelia is a veteran of small and large group facilitation in both the public, private and non-profit arenas. Shelia has over twenty years of experience in senior executive positions in the public and private sector. Her expertise includes operations management, process re-engineering, administrative services, customer relationship management, team development, leadership development, and financial management.

Winifred Watson Florence

Winifred Watson Florence is Mind Works’ linguistic expert. Her expertise is in semantic content and pragmatic organization analysis to ensure accurate messaging to target audiences. Winifred has more than 25 years experience as a college professor, teaching graduate and undergraduate courses in Language Development, Psycho-Linguistics, Educations, Child Growth & Development, and Socio-Linguistics. She also has significant experience in higher education administration, working directly with the President as well as the Chancellor of major universities, in reviewing grants for the United States Department of Education, and conducting workshops and large group presentations.

Diane Hopkins

Diane Hopkins has over 20 years of experience in qualitative research, specializing in ethnographic and observational areas. She is the Communications Chair for QRCA-Washington, DC Chapter. Diane’s experience includes Faculty Research Associate at the University of Maryland, and Clinical Social Worker at Reginald Lourie Center. She was responsible for managing research with parents and infants/children over extended periods of time focusing on child development.